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Marketplace shares of search engine optimization are different dependent on the market and also its competitiveness. In 2003, Danny Sullivan has discovered that Google realizes roughly 75% of all searches. In markets outside the U.S. share of Google is seocean.pl usually bigger and in 2007 Google was the dominant search engine in the world. In 2006, Google included 40% of the industry in the U.S., but was about 85-90% of the shares in Germany. Even though at the identical time in the U.S. there were over a hundred companies engaged in search engine optimization, in Germany there have been only five.

In Russia the predicament is reversed. Nearby search engine Yandex controls 50% of the paid promoting of state income, while Google has significantly less than 9% share. In China, Baidu continues to lead in market place share, although in 2007, Google also acquired the shares here.

Profitable search engine optimization for international markets might require skilled translation of internet pages, domain name registration of domains with high quality in the target marketplace and the hosting, which gives a local IP tackle. Otherwise, the basic elements of search engine optimization are in essence the identical and independent of language.